Hammock loan management case study hero
Overview
Our team was tasked with redesigning an existing loan management app that had become outdated , cluttered , and frustrating for users . The original experience made it difficult to view loan details, track due dates, and make payments. This lead to poor engagement, missed payments, and frequent support tickets.
I led the complete UX redesign, focusing on creating a more intuitive, efficient, and user-centered experience that would empower users to manage their loans confidently and independently.
My role
Lead UX/UI Designer
Product Strategy
Time line
12 weeks
Team
Design (2)
Engineering (5)
Product (2)
Tools
Figma
Figjam
Azure DevOps
Design process
01
User research
02
User interview
03
User persona
04
Empathy mapping
05
User persona
06
User flow
07
Wireframes, Visual design
08
Prototyping, Testing
My design process focuses on shaping and evolving Hammock financials digital experience to ensure a clear, user-friendly, and consistent brand identity across all touchpoints
The problem space

The original app was functional but deeply flawed from a user experience perspective. Common issues included:

 

  • Overwhelming dashboard with no clear next steps
  • Confusing loan breakdowns (principal vs. interest)
  • Cumbersome payment process requiring multiple taps
  • Lack of mobile optimization , despite majority mobile users
  • Poor accessibility , with small text and low contrast
Hypothesis
Redesigning the loan management app to simplify navigation, surface key loan information, and streamline the payment process will improve task completion rates, reduce user confusion, and decrease support requests. Ultimately leading to higher user satisfaction and engagement.
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Research & Insights
We conducted user interviews with 10 users and reviewed analytics and customer support logs.
Key findings included:
Hidden information
7 out of 10 users couldn’t locate their next due date within 10 seconds.
Payment Breakdown Unclear
Many users were unsure what their payment was going toward (interest or principal).
Frequent Support Requests
Support tickets were frequently related to payment confirmation and transaction history.
Mobile Usability Issues
Mobile users struggled most with tap targets and screen responsiveness.
“It’s hard to tell what I’ve paid and what I still owe.”
AL
Alex L.
App user
"I wish it showed me exactly how close I am to paying it off."
NW
Nina W.
App user
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kEY IMPROVMENTS
Clear Dashboard
Redesigned to show loan balance, next payment due, and a primary call-to-action right up front.
Simplified Payments
Users can now make a payment in 3 taps, with options for one-time, scheduled, or recurring payments.
Transparent Loan Info
Loan breakdown includes visual indicators for principal, interest, and payoff progress.
Responsive Design
Optimized for mobile devices with larger touch targets and better responsiveness.
Improved Accessibility
Updated color palette, scalable fonts, and screen reader support to meet WCAG 2.1 guidelines.
User
quotes
“This version is so much easier to use, I can actually find what I need in seconds.”
AM
Angela M.
App user
“Being able to see my payment history and what I still owe at a glance is a game changer."
JR
James R.
App user
“Before, signing in felt like a chore... Now it’s smooth and takes just a few seconds.”
MC
Maya C.
App user
"The whole experience feels faster and more trustworthy. I don't second-guess anything anymore."
DK
Daniel K.
App user
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tEST
RESULTS
2x
Users completed payments 2x faster on average
98%
Reported higher trust and confidence in the new design
95%
Task success rate